With the expertise of Civinization we discover Claps, a project developed for modern distribution, aiming for territorial promotion and sustainability.
Claps, from the Friulian dialect for "Sassi" (stones) is the natural evocation of a bond with the land. A line that carries simple and extremely evocative elements to represent its origin, but at the same time features a refined design and concept.
The aim is to communicate to the consumer the three core points of what Claps stands for: territory, identity and sustainability. For this latter the design studio chose a paper that directly evokes recycling and the idea of low environmental impact, Arconvert – Ritrama ‘s Tintoretto Angora UWS.
This natural, FSCTM certified paper is produced using pure chlorine-free (ECF) cellulose fibres and presents a beautifully felt-marked surface, for a label that conveys luxury as well as sustainability. The special nuance is added to the paper pulp, allowing a great result that avoids white edges on the label or a visible backing. Furthermore, this precious material is combined with the Ultra WS treatment, a treatment on the backside of the face-stock particularly suitable for white, rosé and sparkling wines, preventing the formation of wrinkles and bubbles and the deformation of the label in the ice bucket and in the event of temperature fluctuations.
The embellishments on the label, evoking the territory, together with the unusual shape of the bottle, create a design adding high value and easy recognition to the product.